Over the last decade, Indian art has experienced a quiet but far-reaching transformation.

Digital platforms have expanded visibility.

Social media has reshaped engagement.

AI, NFTs, and Web3 have introduced new tools, debates, and moments of experimentation.

Yet, alongside opportunity, these shifts have raised deeper questions about cultural context, authorship, preservation, and responsibility.

This report was created to step back from hype and immediacy—and examine digital transformation in Indian art with clarity, balance, and long-term perspective.

What This Report Explores

This PDF offers a structured, non-commercial examination of how technology intersects with Indian art practice, institutions, and audiences.

Inside the report, you'll find:

How Indian art historically circulated before the digital turn
The role of social media and new-age platforms in reshaping visibility
Digital exhibitions, online marketplaces, and changing audience behaviour
AI as a creative and archival tool — and the questions it raises
NFTs and Web3 in the Indian context: why adoption was uneven and what remains relevant
What digital transformation has genuinely changed — and what remains resistant
Key challenges around algorithms, context loss, and digital fragility
Why institutions, stewardship, and human judgment remain central

The report focuses on understanding, not prediction.

Who This Report Is For

This report is relevant for

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Artists and creative practitioners

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Collectors and patrons

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Curators, museums, and cultural institutions

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Researchers, students, and cultural professionals

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Anyone engaging with Indian art in a digitally mediated world

It is intentionally not a market forecast, valuation guide, or technology manual.

How This Report Is Different

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Grounded in cultural and institutional context

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Balanced in its treatment of AI, NFTs, and Web3

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Free from promotional agendas

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Supported by publicly available research and institutional references

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Written to remain relevant beyond short-term trends

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